MacHeist: It's all about the marketing

MacHeist is back with a new deal. In years past, there has been plenty of controversy over just how much of the MacHeist bundle money goes to software developers. The new MacHeist deal, which is actually free, should lay that controversy to rest once and for all. MacHeist has never been about the money made from the software bundles. It’s been a matter of exposure, upgrade sales, and sales of companion products.

Alas, for me, this particular bundle doesn’t really have any software I want. Maybe next bundle…